Investigating the effects of memorable experiences: an extended model of script theory

Abstract : Providing visitors with unique and memorable experiences is believed to be a competitive advantage of theme parks. The purpose of this study was to examine the impact of theme park visitors’ experiences on their recollection-based memories, satisfaction, and loyalty using the foundation of script theory. Surveys were collected from visitors at the Fantasilandia theme park in Santiago, Chile. The findings indicated that satisfaction partially mediated the relationship between experience and recollection, and that both satisfaction and recollection influenced loyalty behaviors. The study is anticipated to provide theme park managers with effective strategies for the design of attractions and activities, as well as for the development of marketing techniques.
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Journal of Travel and Tourism Marketing, Taylor & Francis (Routledge), 2015, pp.nc. 〈10.1080/10548408.2015.1064055〉
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https://hal-neoma-bs.archives-ouvertes.fr/hal-01196938
Contributeur : Sandrine Palmer <>
Soumis le : jeudi 10 septembre 2015 - 16:31:24
Dernière modification le : vendredi 18 novembre 2016 - 01:08:29

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Aikaterini Manthiou, Juhee Kang, Lanlung Chiang, Liang ( Rebecca) Tang. Investigating the effects of memorable experiences: an extended model of script theory. Journal of Travel and Tourism Marketing, Taylor & Francis (Routledge), 2015, pp.nc. 〈10.1080/10548408.2015.1064055〉. 〈hal-01196938〉

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